Carney curates a hand-curated compilation of the best marketing articles on the web every morning exclusively for you. With a name like Daily Carnage, you know this marketing newsletter is going to pique your interest. This weekly digest, which reaches over 10,000 people, highlights the most interesting and under-appreciated stories and explains why they are important.
Sign up for Rohit Bhargava’s Non-Obvious Insights email if you’re more interested in the less obvious stories that are circulating in the marketing world. Jay Baer, the company’s founder, has a wealth of digital marketing experience to share with your inbox. We can see why Convince & Convert claims their newsletter is the “most relevant email in digital marketing.” This weekly marketing email, which has over 65,000 subscribers, focuses on major developments in the following industry pillars: content marketing, social media, amplification, word of mouth marketing, and social customer service. Unbounce is chock-full of expert tips to help you really crush your next online marketing campaign, with themes ranging from illustration design trends to B2B lead generation. This newsletter, which was started by the team behind the successful marketing site Unbounce, contains all of the greatest content from the Landing Page and Conversion Optimization Blog. These hand-selected articles provide a unique look at all of the most recent business news, and the best part is that all of the legwork has already been done for you. The Moz Top 10, a bi-weekly compendium of the 10 most important pieces of SEO material handpicked by Moz professionals, kicks off our list of best marketing newsletters. We don’t expect you to subscribe to all of these excellent newsletters- let’s face it, your inbox is already overflowing-but pick a few of your favorites and stay informed! You’ll be grateful to us later. So, just for you, we decided to conduct our own study and compile a list of the top marketing newsletters available on the internet.
However, not all newsletters are made equal, and some should simply be ignored. In the midst of the mundane daily scroll, good email newsletters provide a breath of fresh air and keep us informed about our digital industry. So let’s talk about the best marketing newsletters you can receive. As a result, we may look forward to newsletters at the very least. When our inboxes are overloaded with business emails and spam, we don’t feel quite happy anymore. Something about receiving a personalized letter makes us feel special. Sharing content with your audience through email marketing is a great way to keep users engaged, informed, and connected with your brand or business.Everyone enjoys receiving mail. If it's too high, dial your sends back and make sure you're compliant.” If you don’t already have a newsletter in your overall marketing strategy it’s time to get in on the action. TIP: When it comes to bounce rates, Bryan notes, “keep an eye on this metric. Unsubscribe rate: The percentage of people that unsubscribe from your marketing list.īounce rate: The percentage of emails that are returned back to you.Įmail list size and growth: The number of subcribers you've acumulated – ideally you'll want to track this growth month over month. Open rate: The percentage of people opening your emails.Ĭlick rate: The percentage of people that clicked your emails. To get a clear indication of whether you’re meeting your marketing objectives, here are a couple of key metrics to track:ĭeliverability rate: The percentage of emails that are landing in a user’s inbox.
But how do you know what’s working and what’s not? At the end of the day, the purpose of your newsletter is to meet your marketing goals.
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